The Seventh Creed

  • Addmaya
  • Digital Campaign
  • 2016


At seven, you no longer crawl, pee in your pants or even cry for milk. At seven you had past that made you who you are. Making seven stopped us in our tracks to rediscover our true identity. Starting out in a hopeless industry and striving to excel inspired 'The Seventh Creed'. It is a story of a never- dying- spirit. This is reflected in the abstract art direction that employs the use of double exposure and the letters that make up the creed. Reach high, for stars lie hidden in your soul. Dream deep, for every dream precedes the goal. - Pamela Vaull Starr