Insyt Media is an Out Of Home (OOH) Measurement & Monitoring company that quantifies the reach and effectiveness of billboards and other out of home properties in major metropolitan areas. Insyt media approached us not only to create a sense of oneness in the brand but to create a unique brand identity.
We designed a logo that pairs a skewed billboard above streaks of traffic to deliver a brand mark that gracefully scales across multiple applications. The new colour profile gravitates to a high-tech neon look that is bold and unmissable. The website stayed true to this direction with the modern touch.
To help demystify the firm's offerings, we crafted a simple isometric art direction that compliment the logo in various applications
The brand applications extend the central idea to create a unified brand language that establishes Insyt media as a authority on the market.
“It’s simple navigation structure means customers can easily explore our Out of Home solutions and keep up-to-date with industry news with our dedicated press section.” – Grace Tumukunde, Team Leader, Insyt Media