Daily Monitor- Go Further

Daily Monitor- Go Further

  • Nation Media Group, MAAD McCann
  • Visual Effects
  • 2015


Monitor Go Further campaign aims at increasing the readership of the Daily Monitor newspaper. The different segments of the newspaper are highlighted in bright colours to convey a dynamic, informative and exciting paper. The concept behind the TVC as crafted by MAAD Advertising is borrowed from the default gesture of opening newspapers eager to see what is on the next page hence making the ad identifiable.