Cente Mobile

Approach

With the Mobile Money space getting competitive and edgy in Uganda, Centenary Bank needed a TV spot that clearly communicates the power and simplicity of it’s feature-rich CenteMobile offering. The spot emphasises the Bank’s commitment to moving with its clients by taking viewers on a colourful point-of-view experience of a fast-paced world. Addmaya’s passion to tell stories through powerful visuals enabled us to create characters, environments and moments that resonate with Ugandans and create a instant connection to CenteMobile.