Film
“The art that most resembles our daydreams”. It is fascinating to see how moving pictures capture audiences right from the immense IMAX cinema halls right down to the tiny wooden film showing houses with poor sound systems in our villages. One can only conclude that as long as someone is willing to tell a story there will always be those who desire to hear it.
In Africa, we have been telling stories for a long time though very rarely have we captured these stories in film for future generations. The few captured on film rarely meet industry standards. When we hear our elders narrating stories about great leaders like Madiba, tribal and liberation wars, folktales and their experiences, it draws a feeling of association and that is how films are inspired.
TV
The advent of TV changed the gameplay of mass communication and entertainment. Technologies have evolved in great complexity with the aim of enriching viewers’ experience. From black and white to colour, Cathode Ray Tubes to Plasma, followed by LCD and LED. From analog to digital followed by high definition broadcasting. The list goes on but it is worth mentioning the 3D wave currently being pushed out.
Our influence in the television industry is focused on creating informative entertainment that aesthetically appeals to vast audiences. Our areas of focus in the television industry revolve around TV Commercials, Station Branding and Show Packaging. We also produce TV programs for different viewership.
Design
The term design has different meanings in different spheres of industries. At Addmaya, we focus on two areas of Design; that is Design for the mind as well as Design for the heart. Design for the mind hinges on interactive design which covers webpage design as well as application interface design. On the other hand, Design for the heart revolves around visual and graphical design.
Our work in design aims at effectively transmitting the required message to the target audience immediately it is experienced. It also strives to build a brand the target audience can relate to long term. In other words, we cultivate customers for our clients.